We just finished testing the new E Lips (Ovale type) from China. For every cig we sell, we probably test 10. Here's the story on the one we tested.
The E-Lips failed.  It's a great idea, and a really comfortable smoke, for men and women. Light weight, and good looking. Long lasting battery with a decent size tank,
But, the atomizer is all wrong.It gets a burnt taste quickly, needs to be swirled around to get a good soaking on the wick, and does not utilize all the liquid in the tank, not nearly. We tested one of 2 versions, with the flatter charger end. There is also the model withe RCA jack end. When I see one with a better wicking system, I'll test it. But for right now, save your money.