Someone sent me a message, and asked why there is liquid that is so cheap, and some that is more.
The answer is not all that simple. If the cheap stuff is lacking flavor, it could be that it's someone taking 48 MG nicotine liquid, and pouring in PG, to more or less reach the desired strength. Some put in extra flavor, some don't. It is still missing important components, which it is possible, will act unfavorably on your atomizer. That I know of, this has become a very profitable business...this cutting of liquid. In many cases, it's done by sight. If you want to buy "cut liquid"... do it yourself,and at least know what you're getting.

how long will the liquid "keep" if you store it in a refer? 
I bought it from your store and it was good stuff... LoL, but it's not any more
It kinda tastes funny, and makes me cough a lot.  I think it just got old on me 

It should last 2 years in a fridge, and we cycle 3-4months.ANYTIME anyone gets "bad" liquid, it should be sent back. Even if it is opened. You'll get a new bottle, free.
Jane